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This website serves as a centralized portal for Juul Labs to disseminate scientific information to members of the scientific and public health communities, regulators, and policymakers. This information is not for advertising or promotional purposes, and is not intended for a consumer audience or anyone below the age of 21.

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Juul Labs is working to expand the body of scientific knowledge around electronic nicotine delivery system (ENDS) products, which we believe can offer adult smokers a noncombustible alternative to combustible cigarettes and, in so doing, reduce the harm associated with tobacco use.

Rethinking Nicotine to Make Cigarettes Obsolete

Nicotine is addictive and can be harmful, but it is not the primary cause of the harms associated with smoking combustible cigarettes. It is the toxicants in the smoke produced when tobacco leaves are burned (i.e., combusted) that are responsible for the vast majority of smoking-related death and disease.

With more innovative smokefree alternatives to cigarettes than ever before, there is an historic opportunity to make the combustible cigarette obsolete and end the unnecessary premature death and pervasive chronic illnesses caused by cigarette use. 

Juul Labs is committed to responsibly developing alternative nicotine products, backed by science and evidence. We support FDA’s regulatory oversight to authorize scientifically-validated smokefree products and have established a robust research program to support our regulatory filings.

Our Research Program

As part of the Premarket Tobacco Product Application (PMTA) process, Juul Labs has built a comprehensive research program focused on examining the public health impact of the JUUL System. This includes research on our products’ impact on the individual user, ability to convert adult smokers from combustible cigarettes, and the net-population impact on public health. We’re exploring and supporting science and research in four key areas:

Our latest studies

We are continuously examining the role electronic nicotine delivery systems (ENDS) products can play in a comprehensive public health strategy that incorporates tobacco harm reduction.